Among all the different marketing strategies, email is considered as the most effective way to reach prospects,...
7 Powerful Ways to Integrate Email Marketing and Social Media
Marketing using social media is a great way to acquire more leads and email marketing is excellent at converting those...
9 Email Marketing Statistics That Will Shape 2020
There are various channels that come to mind when it comes to marketing our business and converting customers. New...
How to Generate Leads Using Video Email Marketing
No other marketing medium can communicate as effectively and quickly as video. Therefore, using video in email...
Top Guerilla Marketing Ideas to Boost Your Sales
The term Guerilla marketing was coined by Jay Conrad Inversion. It's mainly useful for businesses with smaller budgets...
How Permission Marketing Can Help You to Boost Your Business
Permission-based marketing is a term invented by Seth Godin in 1999. In his book, he explained how business can market...
How to Calculate Total Addressable Market for Small Business
Before arriving into a new business, startup founders should know what total addressable market is and how to analyze...
8 Steps to a Successful B2B Lead Generation Strategy
In this modern competitive world, applying a single tactic won't help you in achieving your goals, especially in the...
7 ways B2B marketers can prepare for the holiday season
Are all merrymaking and New Year jolliness is putting your B2B trades in a slump? Every holiday is marketable no...
How is Artificial Intelligence Revolutionizing Small Business
Artificial intelligence is gaining attention across many businesses to enhance the knowledge and productivity of...
B2B Marketing Strategies to follow in 2020
As the New Year is few weeks away, and marketing analysts continue to predict how innovations in digital media,...
10 Key Points to Remember While Sending an Email Marketing Campaign
In digital marketing, everyone needs a strategy. With dozens of platforms and tools available now, marketers have to...