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9 Email Marketing Statistics That Will Shape 2020

Email Marketing Statistics That Are Shaping 2020 and Beyond

There are various channels that come to mind when it comes to marketing our business and converting customers. New ways of engaging with customers have emerged, such as, Chatbots, influencer marketing, and retargeting.

In spite of all these new strategies, email marketing still remains among the most powerful and cost-effective tactics. Though it has been around for a long time now(since the 1970s), it’s still very effective. There’s no denying that it’ll be an integral part of every business’s marketing plan in 2020 and in the coming years.

Here are 9 email marketing stats that prove that it’ll shape every marketer’s marketing strategy in 2020 and the coming years:

1. 82 percent of marketers deliver emails which include subject lines

Aweber conducted an analysis of 1000 emails from hundred top marketers to find out how experts generally send emails. The study revealed that 82 percent of experts send subject line emails with fewer than 60 characters. This is quite obvious as most email service providers do not show subject lines that have more than 60 characters.

The survey also revealed that, on average, emails had subject lines with 43.85 characters. This shows that it might be worthwhile to deliver subject line emails with less than 60 characters. Consequently, it’s important for you as a marketer to ensure that they don’t send emails with long subject lines. You should also note that most people look at content through their smartphones. As such, they might find it frustrating to receive emails with long subject lines due to limited screen size.


2. Over 347 billion emails are expected to be received and sent by 2022

According to Statista, there will be a steady rise in the number of emails sent out and received. It’s speculated that the number of daily email messages sent and received will exceed 347 billion by 2022. When compared to the figure in 2018 which was 269 billion, that’s an impressive rate growth. While this rise in the numbers implies an increase of email users, it also means that it’ll be much harder for your mail to stand out. As such, it’s important to create emails with relevant body content and subject lines.


3. Users spend 2.5 hours a week at work checking their personal emails

A research conducted by Adobe on how professionals use email found that they spend 2.4 hours on average going through their personal emails and even more hours for work-related emails. This means there’s no need for you to wait for business hours to be over to deliver emails that aren’t work-related.


4. Email Marketing generates an ROI of $44 per dollar spent

According to a 2020 report by Litmus email will not only remain a channel that generates high ROI but also help in making other channels successful by integrating with them. The research revealed that brands get $44 in ROI per dollar spent.


5. 55 percent of consumers prefer receiving emails that contain relevant offers and products.

A 2017 research by Liveclicker on how personalized emails impact marketing showed that 55% of clients like receiving personalized messages that include offers and products that match their preferences. This means that it’s important to send targeted emails depending on past purchases, behavior, etc that matches the customers’ preference.


6. 66 percent of marketers regard improved engagement as their top priority.

A 2018 study by Adestra and Ascend2 found that 66 % of respondents indicated that refined engagement was their main priority. The study also revealed that 46 percent of those who polled believe that the lack of engagement in their email prevents them from achieving success.


7. 73 percent of marketers send weekly emails

Most companies worry about how frequently they should be sending out email messages to their customers. Research by Manifest indicated that most brands send emails every week to their customers.

Sending emails frequently isn’t always bad as 32 percent of those who polled cited that they send out emails every day. That said, do remember that your customers aren’t likely to read messages that don’t match their preferences. So make sure that you have a valid reason to send emails frequently.


8. The open rate for email across all industries on average is 20.81%

According to a 2018 benchmark on email open rate published by Mailchimp the open rate for all industries on average is 20.81 %.


9. Sending abandoned shopping cart emails within an hour increases conversion by 6.33 %

Most people leave their shopping cart without making a purchase for several reasons. For instance, the shipping charges might be too high or because they don’t want to create an account to complete the checkout process. However, according to SaleCycle, sending abandoned shopping cart emails to customers within an hour of them leaving the cart without purchasing increases conversion by 6.33%.


Bottom line

So what do these email marketing statistics reveal? It shows that email still remains an effective marketing channel and will continue to do so in the years to come. If done right, it can be among the best ROI drivers for your business.


Diana Morris

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