Email conversion is the number of subscribers who are our audience and complete a goal action. Sometimes the conversion goal is sales- related while sometimes it just being a dedicated engagement of the website. An average conversion depends on several factors, like industry, geographical location, company’s size, marketing type, etc. Let’s get into the depth of it.

Boost Conversion Rate with Email Automation

#1 Have A Catchy Subject Line:

The subject line of your email must be catchy enough for the user to open the email.

 

#2 Be Crisp & Brief

Your email should have the right focus and be to the point.

 

#3 Segment Your Email List

Create groups of the recipients based on psychology, purchase history, browsing history, etc.

 

#4 Send Relevant Content

96% of the organizations believe sending the relevant content plays a crucial role than just email marketing.

 

#5 Design The Responses

Sending across wrong responses can be alarming. Design the answers as per your target audience in automation also.

 

#6 Balance Content & Advertisement

Remember to think like an audience and not as a creator. Don’t make content that doesn’t interest them.

 

#7 Use Images

Create engaging content and attractive images. This will entice the audience to engage.

 

#8 Follow trends

Don’t hesitate to follow a new trend as that will attract your audience in engagement.

 

#9 Always Personalize

A new fashion of personalization has become popular, knowing no ends. Personalize to bond with the audience.

 

#10 Make Occasional Offers

On special occasions like anniversaries or festivals, make offers that will gain conversion rate.

 

Some Interesting Statistics Of Conversion Through Email Automation:
For any B2B, the direct automated mailing is essential as it adds more value and digitally advertises.

  • According to DMN, up to 90% of personalized emails get opened while only 20-30% of generic ones get opened.
  • As per USPS Household Diary Study, 81% of people read their emails daily.
  • 60% of consumers believe email makes more impression, say experts of leading marketing firms.
  • As per a survey, 70% of customers prefer emails over any other method of communication.
  • Direct emailing gets a 37% higher response rate than a regular email.
  • According to Canon, adding a person’s name and personalization can increase the response rate of an email marketing campaign by 500%.

Conclusion:

Emails are an old way of touching the roots of marketing. Clients rely firmly on the fashion of email marketing. Email Automation has a high potential to boost the conversion rate of a visitor into an audience and audience into a client. The cycle is eased with the help of Email automation.